The NHL, to generate revenue, is considering selling space on goalies’ jerseys. Before long the whole team will give in to the possibility of more.
Can’t you hear the soundtrack playing to the constant revolution of big name brands? “More, more, more, how do you like it, how do you like it, more, more, more…”
More advertising in our midst couldn’t possibly harm anyone, after all, minor league hockey and other sports like soccer already subscribe to it. Furthermore, let the team logos shrink and their sponsors’ mushroom. Why do you need to know which team you’re rooting for, high above the Air Canada Centre’s playing field, enjoying your nose bleed seats? Don’t count on the traditional colour codes to reveal the home team; even the jersey colour codes will change with an advertising focus.
Who needs to distinguish the players from the sideboards anyhow? It’s more important to see the extra revenue streams flashing down the ice. With expected earnings blinging in at $30 million per season, can you blame the NHL for torturing your eyeballs at every turn?
Maybe if we ask them nicely, they’ll acquiesce and keep the logos of their sponsors lite. Something in the arena of say three centimetres in width and height so that players will have to be productive to get their close-up and properly wear out their endorsement.
You have to work with the NHL, after all, there was one season in the recent past where earning potential was slim (2004-2005). Now the league has to find new ways to make more than last year’s meager 2.56 billion (U.S.). For all the fun associated with it, you must realize that the sport is a business, and whether it’s a social reprieve for some, it’s a money making venture for many.
So, if you feel particularly stressed, don’t go to a game. Bombarded with the messages of consumerism, you might leave as aggravated as you arrived. Then, should you start to value a world devoid of advertising pollution, be careful not to bite the hand that spins you. It is involved in so many areas of your life, and is just trying to make the world a better place. For example, Air Canada has even provided the ACC–a nice entertainment venue for hockey, basketball, concerts–take your pick.
Being so ensconced in our lives, soon I imagine they will sponsor the homeless–not only as a business opportunity but in the name of social progression. There are many on the streets of Toronto and other major cities, who, while they hold their coffee cup, or conceal a vent can be beautifully clad in the names of enlightened advertisers. In time, homelessness could be eradicated by giving legitimate jobs to those who are often marginalized and thought to serve little purpose. It’s an idea that would work for most organizations seeking to show good will to the community.
It currently tempts the NHL, but you might also want the opportunity to be a human billboard as poor economic times loom. After all, it’s not selling out as much as it’s socially progressive.